FIRST CONTACT WITH THE PROPERTY:

We begin the process with an interview with the property owner, where we listen carefully to their needs, expectations, and goals.

What motivates them to sell their property? We jointly schedule an initial visit to the property.

MARKET STUDY AND PROPERTY APPRAISAL | MARKET PRICE GAP

This stage involves preparing and analyzing a market study of the area where the property is located, including property types, amenities, public and private transportation connections, access routes, and the socioeconomic profile of the surrounding area.

We conduct a commercial appraisal of the property using a comparison method with similar market samples, establishing a realistic and objective assessment of the selling prices and price range.

PROPERTY SWOT ANALYSIS | Strengths Weaknesses Threats Opportunities

We conduct a detailed SWOT analysis to identify the property’s attributes and strengths, optimize its weaknesses, identify the property’s threats, and identify competing products for sale. Finally, we transform these threats into real opportunities for the property.

SWOT RESULT | IDENTIFICATION OF THE BUYER, INVESTOR, OR TENANT PROFILE

From the SWOT analysis, we obtain a detailed and accurate profile of the potential buyer, whether they are a finalist, a property investor, or a future tenant if the property is intended for rental.

This also allows us to identify potential national or international clients based on the type of property.

MARKETING STRATEGY AND OBJECTIVES

Once the profiles of both the potential client and the property itself have been determined, we establish the parameters on which the ad hoc marketing strategy for the future transaction will be based.

Finally, we prioritize the different objectives to be achieved and the TIMING schedule.

This allows us to control the entire process at all times, optimizing deadlines and time to market.

ACTION PLAN: EXECUTION, TIMELINES, and TIME

We design an action plan jointly with the owner. This allows for a timeline that adapts to the sales process and the owner’s possibilities and needs.

Aspects such as when the property will be available, whether the property needs to be sold and then purchased, among other things, are no less important.

PREPARATION OF THE PROPERTY PRESENTATION DOSSIER

This stage of the process is of singular importance. If the product allows, we like to give the product a name that represents the property’s most outstanding attribute.

Regarding the presentation dossier, we have a graphic structure that our graphic designers work on alongside the sales manager.

Aspects of images, selection and care of photographs, descriptive text about the property, and vocabulary are taken into account.

Appropriate and familiar with the type of buyer client.

Aesthetically, the file has a clean, fresh look, with simplified information above all else.

Example presentation: